Battle Round
Battle Round
1. Company Overview
Battleround is one of Saudi Arabia’s leading card game stores and an official OTS (Official Tournament Store). More than just a retail space, Battleround is a community hub where players, collectors, and fans come together to celebrate their passion for trading card games.
We developed a bold and energetic brand identity that captures the thrill of competition and the excitement of the TCG culture. At the heart of the brand is a custom-designed mascot, instantly recognizable and full of personality — making Battle Round a name fans can rally behind.
1. Company Overview
Battleround is one of Saudi Arabia’s leading card game stores and an official OTS (Official Tournament Store). More than just a retail space, Battleround is a community hub where players, collectors, and fans come together to celebrate their passion for trading card games.
We developed a bold and energetic brand identity that captures the thrill of competition and the excitement of the TCG culture. At the heart of the brand is a custom-designed mascot, instantly recognizable and full of personality — making Battle Round a name fans can rally behind.
2. Logo Description
The logo features Pen-kun, a fun-loving penguin mascot who loses his cool whenever a card game tournament begins.
Meaning: Pen-kun embodies the excitement, humor, and playful chaos of Battleround’s tournaments. His quirky energy reflects the joy and unpredictability of the trading card game community.
Reasoning: The mascot approach ensures memorability and brand loyalty. Inspired by the charm of characters like Pokémon’s Psyduck — but entirely unique — Pen-kun delivers a distinct identity that resonates with fans without overlapping existing IPs.
We also created two alternative logo versions for flexibility across digital platforms, print, and merchandise.
2. Logo Description
The logo features Pen-kun, a fun-loving penguin mascot who loses his cool whenever a card game tournament begins.
Meaning: Pen-kun embodies the excitement, humor, and playful chaos of Battleround’s tournaments. His quirky energy reflects the joy and unpredictability of the trading card game community.
Reasoning: The mascot approach ensures memorability and brand loyalty. Inspired by the charm of characters like Pokémon’s Psyduck — but entirely unique — Pen-kun delivers a distinct identity that resonates with fans without overlapping existing IPs.
We also created two alternative logo versions for flexibility across digital platforms, print, and merchandise.
3. Company Directions at the Time
Mission: To make it easier for people to reach and enjoy the world of card games, collectibles, and community.
Vision: To be the Middle East’s most trusted and expressive hub for card game culture, where collectors and players feel at home.
Values:
Community First – We grow stronger together.
Trust & Transparency – Always reliable, never misleading.
Passion for Play – We celebrate the love of games and stories.
Support Collectors – We empower collectors with tools, knowledge, and a space to connect.
Inclusivity – Everyone is welcome, from casual fans to hardcore players.
3. Company Directions at the Time
Mission: To make it easier for people to reach and enjoy the world of card games, collectibles, and community.
Vision: To be the Middle East’s most trusted and expressive hub for card game culture, where collectors and players feel at home.
Values:
Community First – We grow stronger together.
Trust & Transparency – Always reliable, never misleading.
Passion for Play – We celebrate the love of games and stories.
Support Collectors – We empower collectors with tools, knowledge, and a space to connect.
Inclusivity – Everyone is welcome, from casual fans to hardcore players.
4. Color Palette & Typography
Primary Color: #001F61 – bold and trustworthy.
Secondary Color: #EF8F10 – energetic and vibrant.
Accent Color: #CE2029 – powerful and competitive.
Typography:
Primary Typeface: BAD MOFO – strong, edgy, and full of attitude, perfect for a gaming brand.
Secondary Typeface: Lato – clean and versatile, ensuring readability across platforms.
The combination balances a playful personality with professional clarity, creating a distinct identity for Battleround.
4. Color Palette & Typography
Primary Color: #001F61 – bold and trustworthy.
Secondary Color: #EF8F10 – energetic and vibrant.
Accent Color: #CE2029 – powerful and competitive.
Typography:
Primary Typeface: BAD MOFO – strong, edgy, and full of attitude, perfect for a gaming brand.
Secondary Typeface: Lato – clean and versatile, ensuring readability across platforms.
The combination balances a playful personality with professional clarity, creating a distinct identity for Battleround.
5. Our Approach
Battleround came to us with a clear vision: “We want a mascot that feels like it could be part of a beloved game universe — but one that’s entirely ours.”
That challenge sparked our creativity. Inspired by the playful energy of Psyduck, we set out to design something equally iconic yet unique. The result was Pen-kun — a penguin with a personality as wild as the tournaments he represents. With his crazy antics and unforgettable charm, Pen-kun became the perfect embodiment of Battleround’s spirit.
But we didn’t stop there. To future-proof the brand, we developed alternative logo variations for maximum usability across print, merchandise, and digital media. This gave Battleround a flexible yet cohesive identity system, ensuring their brand shines in every arena — from tournament banners to trading cards to social media icons.
The outcome? A brand that doesn’t just represent a store, but a movement — a fun, passionate, and welcoming community for all lovers of card games.
5. Our Approach
Battleround came to us with a clear vision: “We want a mascot that feels like it could be part of a beloved game universe — but one that’s entirely ours.”
That challenge sparked our creativity. Inspired by the playful energy of Psyduck, we set out to design something equally iconic yet unique. The result was Pen-kun — a penguin with a personality as wild as the tournaments he represents. With his crazy antics and unforgettable charm, Pen-kun became the perfect embodiment of Battleround’s spirit.
But we didn’t stop there. To future-proof the brand, we developed alternative logo variations for maximum usability across print, merchandise, and digital media. This gave Battleround a flexible yet cohesive identity system, ensuring their brand shines in every arena — from tournament banners to trading cards to social media icons.
The outcome? A brand that doesn’t just represent a store, but a movement — a fun, passionate, and welcoming community for all lovers of card games.
6. Project Delivery
It took us 3 weeks to deliver the branding project to the client, this project started on 3/1/2024
6. Project Delivery
It took us 3 weeks to deliver the branding project to the client, this project started on 3/1/2024